2.03.2010

Levi's x Goodwill: A Dope collabo!

Levi's is teaming up with Goodwill to help people be more conscious of the impact they have on the environment.  The eco-friendly initiative will encourage people to donate their unwanted clothes to Goodwills, instead of landfills, across America.  Goodwill will then use the revenue generated from the sale of the donated clothes to fund programs that help people find jobs.

As an employee of Goodwill, and a consumer of Levi's products, I think this is an awesome collaboration.  Not only does this help us get our mission out, but it also help preserve the environment, one of the values of our organization.  It also shows Levi's continued commitment to the environment and their desire to educate.

Starting 2010, Levi's will begin producing items with a new care tag with tips on how to reduce individual impact on the planet.

Here's a sample of one of the new care labels:




As well as a banner ad:


This is nothing less than DOPEness!